Saturday, January 29, 2011

Merch-a-palooza

Adding "-a-palooza" to just about anything makes it sound like a big event. Perhaps a bit cliche, or perhaps not. If you are like most folks in the Northeast, you may be suffering from cabin fever and a weekend without football, so hopping on the net and scoring some sweet new merch from your favorite bike brand may indeed be a big event, worthy of official "-a-palooza" designation.

We've got seven new items... that's right seven (imagine the voiceover from that hyper info-mercial dude); 5 new tees, a winter cycling jacket, and an insulated stainless steel coffee tumbler. We have to call that one the SSCT, to go with our SSR road bike.

Tough to think about tees when the snow cover outside is measured in feet, so we're going to be good merchants and position them as "base-layers" for now, so just roll with it.

First up, turquoise with white logos (full IF crown on the back of all logo tees):


Black and gold to get your bling on when stepping out:


Heather gray and orange, because orange is the new "it" color (you heard it here):


Brown and pink to be your Valentine's chocolate:


And one for the ladies, also in brown and pink:


That ladies tee is on our new special lady friend, the ACME adjustable ladies dress form. She may be a bit old and tattered, but she's still got it going on in size "A", and they just don't make labels like this anymore.


In keeping with the weather, and hoping for clear roads, our new winter jacket to go with our range of riding kit. These things are fantastic. The fit and finish is superb, and done by folks that understand what a jacket on the bike should be.


Finally, if you're like me, and have ever been dumb enough to try and stick a standard paper coffee cup in your water bottle holder, well... you have the burn scars on your ankles to remind you how well that works. Steve at Black Sheep Designs helped us come up with the SSCT, the stainless steel coffee tumbler. It fits in a water bottle cage and features a thumb activated lid lock for one hand operation, double wall stainless construction, and a secure screw on lid. Drinking and riding have never been so stylish, but please pay attention while enjoying your beverage of choice on the commute.

Cheers,

G


7 comments:

Tom said...

Nice one . ..

Tom
Ravenshoe Real Estate

dds said...

I remember Joe Ingram wearing a winter jacket like one you have here. I thought it would be a nice jacket but they didn't sell these. I looked in your store but didn't see these. How much and what is the sizing (I'm M in US, L in javascript:void(0)Europe so it matters).

Daniel

Indy Fab said...

Daniel,

You can find the new winter jackets in the online store under the Team Gear section.

http://ifbikes.com/Store/TeamGear.html

Thanks!

Norman said...
This comment has been removed by the author.
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This blog have very beautiful t-shirts, the second one is looking very nice. Its color is my favorite color.
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